Your marketing material is key to success.

Whatever your industry and whatever your organisation's function, the written information about your business is vital to your success. Customers expect everything you write to be perfect - a bad word choice or spelling mistake can ruin your chances of making a sale.

Content writing is a form of creative writing.

Content writing is not easy. When you write anything - advert, leaflet, company introduction letter, internal memo or website - you write to achieve a specific purpose. To get across the precise message you want to communicate, your organisation's written content must be crafted as carefully as a novel. The words you choose and the way you put them together are vital to the success of your content in achieving the purpose for which you intend it.

This is particularly important when delivering bad news - how you deliver bad news can be the difference between a minor blip and full scale organisational disaster.

Internal documents are as important as customer documents.

Many organisations neglect internal memos and documents, however these are as important as the documents intended for your customers. When customers visit your premises, they may see internal memos on notice boards. Documents may be leaked outside your organisation, displaying your organisation in a bad light. Internal communications may be crucial in maintaining staff morale, especially in difficult times. 

World class written content can help you maintain a competitve edge.

Customers expect every organisation - no matter how large or small - to deliver perfect written content. Writing is not what your organisation does best - you chose the industry you operate in because that is your strength. Therefore to acheive world class written content, it can pay dividends to employ outside help.

You may be facing competition from larger organisations, who employ whole departments or external agencies to achieve this level of quality of written content. Sett Software can offer you a content writing service to allow you to compete with these organisations on a level playing field.

How does content writing work?

You tell us what you want to say, and to whom you want to say it. You may even have a draft already prepared. From this starting point, we provide constructive advice and can even write or rewrite letters, memos, articles, leaflets, adverts or press releases for you.

Is content writing expensive?

No. We charge you only for the time it takes to perform the work. To review an advert, letter, memo or webpage could cost as little as £5.

Rob Walters will be happy to discuss your requirements and the ways in which we are able to help you.